Coco Mademoiselle
The first shot the audience see is a spiral zoom into the star vehicle - Kieran Knightly sleeping on a cream coloured duvet bed; the colour cream connotes purity and innocence, the first thing the model does when she wakes up is reach for the Coco channel Mademoiselle perfume. This suggests that the perfume is a necessity and is obsessive. Also, the colour theme palette is white and gold which are both rich colours connoting that their target audience are middle and upper class women. In the second shot the model is seen on a creamed coloured motor bike matched to her cat suit and as the traffic light turns red a line of men dressed in a black suit on a black motor bike whilst she pays them no attention. This shows a strong representation of women being independent and not having to chase a man. Although, the model is very seductive as she makes direct mode of address creating male gaze ...