Donnette

Sexuality - GAY Age - middle aged and occasionally connects with younger audiences Gender - male eg. website images, boys section   Class - middle/upper class eg. style section on the website show designer clothing and the adverts being advertised are of wealthy materials Ethnicity - white Nationality - British masculinity and sexuality is represented heavily in the boys tab where it features male celebrities topless

social media platforms - youtube, instagram, facebook, blog website and twitter. target audience - initially starting youtube zoella's target audience was teenage girls who had an interest in fashion, hair and makeup/lifestyle. mode of address - direct mode of address Zoella has two online channels, one of her in her prime on youtube and the other named Zoe Suggs, her personal account showing her adult self. produce income - Zoella makes money from her two youtube channels, instagram promotion posts, audience interaction - parasocial interaction ie. comments, likes, shares, youtube live and Instagram live Theoris to use - Gauntlett Shirky Hall Examples to use- Q&A youtube videos HAUL youtube videos 11.5 million youtube subscribers 1.2 million instagram followers on zoella instagram page 428k followers on zoella lifestyle instagram page