Zoella

social media platforms -
youtube, instagram, facebook, blog website and twitter.

target audience -
initially starting youtube zoella's target audience was teenage girls who had an interest in fashion, hair and makeup/lifestyle.

mode of address -
direct mode of address
Zoella has two online channels, one of her in her prime on youtube and the other named Zoe Suggs, her personal account showing her adult self.

produce income -
Zoella makes money from her two youtube channels, instagram promotion posts,

audience interaction -
parasocial interaction ie. comments, likes, shares, youtube live and Instagram live

Theoris to use -
Gauntlett
Shirky
Hall

Examples to use-
Q&A youtube videos
HAUL youtube videos
11.5 million youtube subscribers
1.2 million instagram followers on zoella instagram page
428k followers on zoella lifestyle instagram page


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