LNWH is a BBC 4 radio show/podcast that is broadcasted once a month at 11’oclock in the evening. Its target audience are women (specifically around 35 year old’s to middle-aged). The show is a spin-off from the BBC radio 4 daily show “Woman’s Hour” ,which appeals to a much older audience, as LNWH was produced for a younger audience. LNWH is presented by Lauren Laverne and features a number of different guest panelists every episode. The show focuses on themes that consists of ‘home’ or generally feminine ideas within society. One of the episodes are titled: Home, within this episode the panel, Lauren and the guests - Trine Hahneman, talk about “Hygge”, the Scandinavian and Danish way of living and an everyday feeling of togetherness. The Show aims to educate, inform and entertain. This therefore meets the BBC’s purpose Remit . CONTEXT W oman’s Hour was first aired in October 1946 presented by Alan Ivimey, who was said to be a specialised in “talking to and writing fo...
In the opening of the advert we see a astablished shot of a stereotypical western middle-class, who are the target audience, household in the shot we see: raindrops on the window seal, radio and a plant. The connotations of the plant could be the idea of western people being advantaged on having water which equals to health and growth.Also, the diagetic sound of the news on the radio stating the weather forecast links to the ideology of the everyday treatment of the rain in the UK that is seen as a negative but is a positive in a African country. The scene then changes to a tropical sound and the scenery of Africa
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