WaterAid

In the opening of the advert we see a astablished shot of a stereotypical western middle-class, who are the target audience, household in the shot we see: raindrops on the window seal, radio and a plant. The connotations of the  plant could be the idea of western people being advantaged on having water which equals to health and growth.Also, the diagetic sound of the news on the radio stating the weather forecast links to the ideology of the everyday treatment of the rain in the UK that is seen as a negative but is a positive in a African country. The scene then changes to a tropical sound and the scenery of Africa

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