Tide print advert ( 1950's )

Firstly, the poster advert for Tide washing liquid has a main central image of a white housewife hugging the product as if it's her happiness and her boyfriend; the pink love hearts drawn onto of the products emphasises the point of the product being personified to a boyfriend.  The woman being advertised is wearing classic 1950's fashion clothing and styles to attract to the brands target audience who are white American women living in the suburbs. Also, the men watching the advert would have wanted their wives to be like the woman in the advert as that was seen to be the ideal woman in the 1950's. The brand wouldn't have been targeted at other ethnicities as non-white women were banned from shops and living in the suburbs. The poster consists of a three colour pallet rule of red, black and blue referencing the American flag. As the American dream was to be successful in career as America was a place of opportunities . The tagline and header " No wonder you women buy more Tide than any other wash day product!" The brand name " Tide" Is highlighted in red to capture the audience. Also, the use in explanation mark emphasises how great the product is.
Furthermore, the use of four primary images creates a sense of ' in your face ' effect as the layout is very busy. 

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