Jorja Smith Blue Lights Music Video
Analysing Jorja Smith - Blue lights music video
The Jorja Smith - Blue Lights music video was published in early May 2018. The Walsall, R&B singer/songwriter wrote the song in 2015 and explained that the song represents the beginning of her journey; the blue lights music video was based in Jorja's hometown, Walsall, this was because she wanted to pay homage to where she grew up and the location also emphasises the ideology of the song. Jorja Smith was inspired by the black male representations in the media and she was also inspired by her male friend who was involved in knife crime and eventually changed his life around to speak on knife crime to the youth.
Firstly, the music video is filtered in black and white this connotes seriousness and a continuous tense tone. This makes the target audience feel engaged in the music video to decode the message behind the denotations and to visually see the meaning of the song. For example, there is a mid-shot of two council flats in a high angle movement to highlight the poverty in the area and the life of minorities in England. Jorja Smith purposely portrays national identity in this music video to convey that the stereotypes of minorities, particularly Black/Asian men and boys, are false perceptions.
The close-up shot of a black man handcuffed in his home connotes bondage and lack of freedom in his surroundings as he lives in a council flat this could mean that people living in poverty are restricted by society to become better and there is no justice in the system. The movement in this shot is that the man is trying to become free we can see this as he does a contemporary dance to try to break the cuffs. This visual focuses on the working class not being able to progress and being oppressed by the upper class.
The mise en scene of three young Asian boys sitting down on the stairs, eating chicken and chips, in front of a Magistrates court shows the injustice and connotes that the children don't have their innocents and it is stripped away from them due to the crimes they're surrounded by in their community.
The mid-shot of the five black men using a direct mode of address creates an intense relationship with the audience, the costume of the men are urban clothing as this creates realism and British working class culture. The camera angle moves in slow as they take off their hoods this represents that underneath their clothing that is seen as gang culture by the middle and upper class , they're human underneath that.
In conclusion, Jorja Smith doesn't appear in the music video, this emphasises the narrative of the music video as the artist doesn't change the focus onto themselves but sets the focus on the message. Jorja's star persona shows that she targets heavily on the youth in our generation and does that by slamming the media.
Firstly, the music video is filtered in black and white this connotes seriousness and a continuous tense tone. This makes the target audience feel engaged in the music video to decode the message behind the denotations and to visually see the meaning of the song. For example, there is a mid-shot of two council flats in a high angle movement to highlight the poverty in the area and the life of minorities in England. Jorja Smith purposely portrays national identity in this music video to convey that the stereotypes of minorities, particularly Black/Asian men and boys, are false perceptions.
The close-up shot of a black man handcuffed in his home connotes bondage and lack of freedom in his surroundings as he lives in a council flat this could mean that people living in poverty are restricted by society to become better and there is no justice in the system. The movement in this shot is that the man is trying to become free we can see this as he does a contemporary dance to try to break the cuffs. This visual focuses on the working class not being able to progress and being oppressed by the upper class.
The mid-shot of the five black men using a direct mode of address creates an intense relationship with the audience, the costume of the men are urban clothing as this creates realism and British working class culture. The camera angle moves in slow as they take off their hoods this represents that underneath their clothing that is seen as gang culture by the middle and upper class , they're human underneath that.
In conclusion, Jorja Smith doesn't appear in the music video, this emphasises the narrative of the music video as the artist doesn't change the focus onto themselves but sets the focus on the message. Jorja's star persona shows that she targets heavily on the youth in our generation and does that by slamming the media.
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