Always - #Likeagirl
Who is the target audience? Always is a brand of feminine hygiene that targets females aged 16-24 years old. The campaign advert appeals to millennial females and young girls who are influenced by stereotypes and they use two different generations to contrast the idea of what it is to be a girl. This emphasises that as we get older we become more acceptable to stereotypes even though knowingly we all don't fit those criteria's. For example, in the first shot of the video, the director asks three millennial girls, a young boy and a man " show me what it looks like to run like a girl" they then all stereotypically ran ' like a girl' which was flapping her arms and not running like how a normal athlete would run. The director asked the same question to young girls and they didn't base the question off stereotypes and in fact ran how they would run themselves. what is the message being conveyed? The message being conveyed in the campaign was that...