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Showing posts from September, 2018

Always - #Likeagirl

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Who is the target audience? Always is a brand of feminine hygiene that targets females aged 16-24 years old. The campaign advert appeals to millennial females and young girls who are influenced by stereotypes and they use two different generations to contrast the idea of what it is to be a girl. This emphasises that as we get older we become more acceptable to stereotypes even though knowingly we all don't fit those criteria's. For example, in the first shot of the video, the director asks three millennial girls, a young boy and a man " show me what it looks like to run like a girl" they then all stereotypically ran ' like a girl' which was flapping her arms and not running like how a normal athlete would run. The director asked the same question to young girls and they didn't base the question off stereotypes and in fact ran how they would run themselves. what is the message being conveyed? The message being conveyed in the campaign was that...

Jorja Smith- Beautiful little fools

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Jorja Smith wrote Beautiful Little Fools at the age of 16 when she read The Great Gatsby she was inspired by a passage where Daisy expresses that she hopes for her infant daughter would " Be a fool - that's the best thing a girl can be in this world, a beautiful little fool " Jorja Smith played on these words in her song.Jorja Smith released the song on International Women's Day on March 8 2017. This was aimed to inspire and empower women and young girls to have self-respect and not look to a man for reinsurance.  The audience expectations of the music video being released on International Women's Day is that the content and ideology is made to empower women and make females feel self-esteem. This is evident in the music video as the Star plays three different roles in the video representing different types of women in society. The first roles she plays is a women who is applying red lipstick on her lips as the red connotes love and sexual, in this role you c...

Jorja Smith Blue Lights Music Video

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Analysing Jorja Smith - Blue lights music video                                                                                                                                                                      The Jorja Smith - Blue Lights music video was published in early May 2018. The Walsall, R&B singer/songwriter wrote the song in 2015 and explained that the song represents the beginning of her journey; the blue lights music video was based in Jorja's hometown, Walsall, this was because she wanted to pay homage to where she grew up and the location also emp...

Racist Serena Williams Cartoon

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Everything about the racist Serena Williams cartoon On September 8th, 2018, at the U.S open final championships, Serena Williams played against 20-year-old Naomi Osaka for the winning spot. But what occurred during the game was very controversial as the umpire Carlos Ramos gave Serena Williams a warning for coaching that Serena quickly disputed and said ' I don't cheat, I'd rather lose'. After she was broken by her opponent, Williams was given a code violation for smashing her tennis racket which resulted to a point penalty. In response, she said ' every time I play here I have problems I did not have coaching, I don't cheat, you need to make an announcement, I have a daughter at home and I stand for what is right. you owe me an apology'. After Serena called him a thief for taking away her point, the umpire resulted to call verbal abuse and when the match finished she refused to shake the umpire's hand and she demanded an apology. Serena Williams wa...

What is cross-platform advertising?

Donnette Brown-Noel A-level Media studies Fay  Continuously, throughout this essay, I will explore the meaning of cross-platform advertising in the media and how popular name brands use this to gain a wider audience and gain more profit. I will be referring to brands who have recently done this and how they've profited from it. The meaning of Cross-platform advertising is spanning your advertising on multiple media platforms such as TV, Billboards, Websites, Social media and other E-medias. Cross-Platforming is used for brands to expand their business' and to gain more recognition to their target audience, this is ultimately to gain more profit margin. Many high-end brands use cross-media advertising to inform their target audience about upcoming products and to expand their target audience. For example, the sports brand, Nike, uses cross-platform advertising to reach their target audience - who are consumers between the ages of 15-40 years old. The sports brand reach...

“ All about us “

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