Donnette

Rhetorical questions A rhetorical question is a figure of speech in form of a question that is asked to make a point rather than to elicit an answer.  Many companies have used rhetorical questions to make the audience think about their need/want for the product which eventually ends with the target audiences buying the product. 

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The main central image is filtered in black and white of the statue of liberty that symbolises freedom and in this context the statue of liberty represents the lack of freedom America has now that Trump is president. Also, the colour black represents dooms day and the end of the world which supports the red subheading  " How trump triumphed...And what it means for you and the world"    The headline is filtered in red quoted " it's president trump..." this is an insight of the information that'll be in the newspaper and highlights current affairs which persuades the audiences to buy the newspaper.  The Daily Mirror is a left wing tabloid owned by Reach Plc

Robin Hood  (2018 movie) trailer - In the beginning, the trailer consists of multiple of fade transitions of various scenes of the protagonist fighting. Then, the mark quality is presented through text by lions gate and summit company which adds quality and ratings to the movie. The trailer then moves from fading transitions to cutting transitions and then t he audio code changes the music from an action sound to a more tense and serious tone. At the end of the trailer they use star and billing to attract the audience to see the film; followed on with their social media sites such as twitter and Instagram. The audience and expectations is visual in the trailer as it consists of action shots to meet its genre which is action and adventure. The audience expectation is presented heavily as the first shot is of Robin Hood fighting, this enforces that the movie isn't for young children.    https://www.youtube.com/watch?v=tJfDBSWYqU8

Our campaigns meaningful message is to promote confidence and motivation aimed at boys and girls aged 13-25 year olds in sports. This will be projected through the models as the images denotes girls playing stereotypical sports associated with males and this will convert the stereotype and enforce our  ideology;we also have a boy playing rugby which shows that our brand considers a wide range of sports. Also, our images are filtered in black and white to highlight the serious tone of our message and this creates the audience to understand the message. Additionally, our campaigns unique selling point is that we are presenting both genders in the media which isn't common in the UK advertisements for sports. Also, we are representing girls in the media to be strong and to persevere in their talents as this ties in with our slogan -Become The Best which was inspired by the popular Nike adverts that consistently includes a wide range of athletes of different ethnic background and gende...

The first shot the audience see is a spiral zoom into the star vehicle - Kieran Knightly sleeping on a cream coloured duvet bed; the colour cream connotes purity and innocence, the first thing the model does when she wakes up is reach for the Coco channel Mademoiselle perfume. This suggests that the perfume is a necessity and is obsessive. Also, the colour theme palette is white and gold which are both rich colours connoting that their target audience are middle and upper class women.  In the second shot the model is seen on a creamed coloured motor bike matched to her cat suit and as the traffic light turns red a line of men dressed in a black suit on a black motor bike whilst she pays them no attention. This shows a strong representation of women being independent and not having to chase a man. Although, the model is very seductive as she makes direct mode of address creating male gaze                         ...

Who is the target audience? Always is a brand of feminine hygiene that targets females aged 16-24 years old. The campaign advert appeals to millennial females and young girls who are influenced by stereotypes and they use two different generations to contrast the idea of what it is to be a girl. This emphasises that as we get older we become more acceptable to stereotypes even though knowingly we all don't fit those criteria's. For example, in the first shot of the video, the director asks three millennial girls, a young boy and a man " show me what it looks like to run like a girl" they then all stereotypically ran ' like a girl' which was flapping her arms and not running like how a normal athlete would run. The director asked the same question to young girls and they didn't base the question off stereotypes and in fact ran how they would run themselves. what is the message being conveyed? The message being conveyed in the campaign was that...

Jorja Smith wrote Beautiful Little Fools at the age of 16 when she read The Great Gatsby she was inspired by a passage where Daisy expresses that she hopes for her infant daughter would " Be a fool - that's the best thing a girl can be in this world, a beautiful little fool " Jorja Smith played on these words in her song.Jorja Smith released the song on International Women's Day on March 8 2017. This was aimed to inspire and empower women and young girls to have self-respect and not look to a man for reinsurance.  The audience expectations of the music video being released on International Women's Day is that the content and ideology is made to empower women and make females feel self-esteem. This is evident in the music video as the Star plays three different roles in the video representing different types of women in society. The first roles she plays is a women who is applying red lipstick on her lips as the red connotes love and sexual, in this role you c...

Analysing Jorja Smith - Blue lights music video                                                                                                                                                                      The Jorja Smith - Blue Lights music video was published in early May 2018. The Walsall, R&B singer/songwriter wrote the song in 2015 and explained that the song represents the beginning of her journey; the blue lights music video was based in Jorja's hometown, Walsall, this was because she wanted to pay homage to where she grew up and the location also emp...

Everything about the racist Serena Williams cartoon On September 8th, 2018, at the U.S open final championships, Serena Williams played against 20-year-old Naomi Osaka for the winning spot. But what occurred during the game was very controversial as the umpire Carlos Ramos gave Serena Williams a warning for coaching that Serena quickly disputed and said ' I don't cheat, I'd rather lose'. After she was broken by her opponent, Williams was given a code violation for smashing her tennis racket which resulted to a point penalty. In response, she said ' every time I play here I have problems I did not have coaching, I don't cheat, you need to make an announcement, I have a daughter at home and I stand for what is right. you owe me an apology'. After Serena called him a thief for taking away her point, the umpire resulted to call verbal abuse and when the match finished she refused to shake the umpire's hand and she demanded an apology. Serena Williams wa...

Donnette Brown-Noel A-level Media studies Fay  Continuously, throughout this essay, I will explore the meaning of cross-platform advertising in the media and how popular name brands use this to gain a wider audience and gain more profit. I will be referring to brands who have recently done this and how they've profited from it. The meaning of Cross-platform advertising is spanning your advertising on multiple media platforms such as TV, Billboards, Websites, Social media and other E-medias. Cross-Platforming is used for brands to expand their business' and to gain more recognition to their target audience, this is ultimately to gain more profit margin. Many high-end brands use cross-media advertising to inform their target audience about upcoming products and to expand their target audience. For example, the sports brand, Nike, uses cross-platform advertising to reach their target audience - who are consumers between the ages of 15-40 years old. The sports brand reach...