Photo project

Our campaigns meaningful message is to promote confidence and motivation aimed at boys and girls aged 13-25 year olds in sports. This will be projected through the models as the images denotes girls playing stereotypical sports associated with males and this will convert the stereotype and enforce our  ideology;we also have a boy playing rugby which shows that our brand considers a wide range of sports. Also, our images are filtered in black and white to highlight the serious tone of our message and this creates the audience to understand the message.

Additionally, our campaigns unique selling point is that we are presenting both genders in the media which isn't common in the UK advertisements for sports. Also, we are representing girls in the media to be strong and to persevere in their talents as this ties in with our slogan -Become The Best which was inspired by the popular Nike adverts that consistently includes a wide range of athletes of different ethnic background and genders that will inspire their target audience who are mainly the working class youth. 

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