Photo project

Our campaigns meaningful message is to promote confidence and motivation aimed at boys and girls aged 13-25 year olds in sports. This will be projected through the models as the images denotes girls playing stereotypical sports associated with males and this will convert the stereotype and enforce our  ideology;we also have a boy playing rugby which shows that our brand considers a wide range of sports. Also, our images are filtered in black and white to highlight the serious tone of our message and this creates the audience to understand the message.

Additionally, our campaigns unique selling point is that we are presenting both genders in the media which isn't common in the UK advertisements for sports. Also, we are representing girls in the media to be strong and to persevere in their talents as this ties in with our slogan -Become The Best which was inspired by the popular Nike adverts that consistently includes a wide range of athletes of different ethnic background and genders that will inspire their target audience who are mainly the working class youth. 

Comments

Post a Comment

Popular posts from this blog

statement of aims - draft

When shooting my music video, the setting of the soul r&b music video in the Design Museum in London grasping the futuristic aesthetics. I will be using a wide range of camera angles and shots to match the slow upbeat tempo of the song " Junie " by Solange. For instance, the first 16 seconds of the song is instrumental so therefore I will capture a centred wide pan shot of the performers standing in front of a design art piece looking into the camera posing and cutting shots of the different art in the setting. Additionally, the mice-en-scene will highlight the message of the song which was to pay tribute to Funk music and honour Junie Morrison. The mice-en-scene of the different creative art work will foreshadow the funk genre of fashion. Within the music video there will not be one clear narrative as there isn't a storyline to the lyrics of the song. Instead, there will be a lot of performances to mirror the genre of the song. I will also be using a VHS camera to ...
Read more

Beyonce - Run The World (girls) & Dizzy Rascal - Dream music video analysis

In the opening of the music video, there's a wide shot of Beyonce riding a black horse in a desert. In the mise en scene, there are broken trees lying on the sand, broken satellites, a bonfire and litter. This could signify male destruction in the world and the effect of a woman on a horse observing the corruption could represent women being the saviour and hero. For instance, Beyonce is dressed in all white which connotes purity, innocence and virginity; this emphasises the theme of power as it is shown to be misused by men. In addition, the black horse connotes dominance and war as horses are used for wars. Also, the fact that a woman is on a horse converts the stereotype of femininity as horse riding is seen to be a masculine sport in the entertainment industry.  32 seconds into the music video, there is a still wide shot of a group of women of a variety of ethnicities dressed in the colour palette black and gold - These two colours conveys power, wealth and strength whi...
Read more

Jorja Smith- Beautiful little fools

Image
Jorja Smith wrote Beautiful Little Fools at the age of 16 when she read The Great Gatsby she was inspired by a passage where Daisy expresses that she hopes for her infant daughter would " Be a fool - that's the best thing a girl can be in this world, a beautiful little fool " Jorja Smith played on these words in her song.Jorja Smith released the song on International Women's Day on March 8 2017. This was aimed to inspire and empower women and young girls to have self-respect and not look to a man for reinsurance.  The audience expectations of the music video being released on International Women's Day is that the content and ideology is made to empower women and make females feel self-esteem. This is evident in the music video as the Star plays three different roles in the video representing different types of women in society. The first roles she plays is a women who is applying red lipstick on her lips as the red connotes love and sexual, in this role you c...
Read more